About

I work with founder-led, tech-enabled B2B businesses at £5m–£15m revenue — typically where growth pressure is exposing misalignment at the top. As a Board Adviser and Fractional CMO, I operate at board altitude and execute at CMO level. I can see both the cause and the effect, and work on the right one first.

Over thirty years I have operated globally across technology, consumer brands, startups and complex services businesses. Early in my career I advised technology brands including HP and Microsoft inside global communications agencies. I co-founded and successfully exited a mobile marketing startup. At Coca-Cola I operated as an in-house entrepreneur launching new brands using lean startup principles. As an independent management consultant I led digital and marketing transition programmes for organisations including O2 and Diageo. As Managing Director I stabilised and integrated a 200-person content studio across three UK locations following its acquisition into THG. Most recently, as Chief Marketing Officer, I operated at board level in a PE-backed growth environment — restoring alignment, integrating sales and marketing, and installing the commercial operating system that allowed the business to scale under scrutiny.

Integration

For much of my adult life I assumed that if I kept building, delivering and improving, the rest would arrange itself. Responsibility first. Meaning later.

Nothing dramatic forced a reckoning. I didn’t burn out or walk away. I simply noticed that a life can operate extremely well and still feel incomplete — not broken, not wrong, but partial.

What interests me is not escape. It is integration. How to stay fully engaged in demanding work without shrinking in the process. How to carry responsibility without letting it hollow you out. How to remain grounded inside pressure rather than defined by it.

That question sits underneath everything I do — the advisory work, the writing, and Wild Leadership, which emerged directly from it.

Wild Leadership

Wild Leadership is a body of work I began developing in 2025 — essays, a podcast, and an emerging book. At its centre is a simple argument: that the machine model modern organisations run on is quietly breaking the people who lead them, and that the alternative is closer to how living systems actually work.

It is a return to your own grounded centre — the place from which judgement is steady, ambition is aligned to reality, and action is disciplined. Leaders at their best are not frantic. They are anchored.

When leaders drift from that centre, organisations destabilise. Strategy fragments. Narrative loses coherence. Performance wobbles. My work — whether advisory, fractional or writing — restores alignment at that centre. Not through performance. Not through ideology. But through grounded clarity and structural coherence.

I write about this publicly at wildleadershipco.substack.com.

Speaking and Podcasts

TEDx Kingston Upon Thames — Host, Out of Order
Rose Theatre Kingston · January 2018

Tales to Inspire — Committing to Kindness in the Workplace and Beyond
September 2022

How to Thrive — Kindness in the Corporate World
January 2025

The person

I’m Scottish by birth and have spent most of my adult life in London. I live some of my time on a houseboat in the countryside — close to water, weather and long walks. I’m the father of two grown-up daughters, which remains the responsibility I value most and the one that keeps my standards honest.

Food matters to me — not just as nourishment, but as connection and impact. Cooking is how I unwind, and eating locally, seasonally and regeneratively is one small way I try to live consistently with what I believe about stewardship and consequence.

I train hard. I write daily. Work matters to me. So does living well.

I don’t offer a system or a cure. I offer experience, judgement, and the willingness to name what many capable leaders already sense — and rarely articulate.

That is the ground I work and write from.